flash mob fail – Project Jennifer

Here’s how today’s #GumballSA debacle reminds me of an excellent novel I just read.

Today a scandal broke on Twitter. Again. This time, videos were circulated of people doing odd things at Cresta Shopping Centre in Johannesburg. At first people thought these were failed and embarrassing flash mobs. Then, a couple of hours later, some other people started tweeting links to their blogs with the hashtag #GumballSA … and the ugly truth was revealed.